Ah, bliss. I’ve ticked off another job from my noticeboard, I’m dividing my time now between making relevant amendments to the job I’ve got in progress (as and when the client requires it) and also the same-old, same-old work hunting type of thing I normally do.
The job I’ve just completed was for HeatCool, which is a Chicago based air conditioning company. You don’t really get that over here, air conditioning. I mean, obviously it must exist, I’m sure I’ve been in some shops and felt blasts of cold air that weren’t coming from the front entrance. It’s just not as prevalent over in this country as it is in the states.
It’s almost like a strange reverse world, or at least it was when I was over there. I was in a hot southern state and everywhere was fitted with a/c units, you’d walk past the open doorway of a shop and be suddenly struck by an Arctic blast, it was bliss, temporarily providing respite in the blazing heat of the American day. It’s exactly the same in England, but in reverse! In this country you walk past an open shop doorway and they blast heat out at you, compelling you to stand still and attempt to thaw out your bones for long enough to perhaps be tempted inside. In America you actually catch yourself saying, “shut the door quickly, you’ll let the heat in!”
Well, I’m glad that HeatCool like their new advertising postcard, I certainly enjoyed putting it together. Although it was a long and interesting road, I’ve saved all the variations of it so I can watch it evolve. I shan’t bore you with the minutia of each variation in between the first draft and the final draft but suffice to say, it changed a lot from beginning to end.
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| First Draft |
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| Final Draft |
The brief initially was “pop-art” themed, hence why the first draft is very much in the pop art style. As I worked with the client and made amendments based on their requests the overall image changed somewhat until it ended with the final draft you see above. I think they’re both equally pleasing in their own way and now I know more about air conditioning units, pop art, Roy Liechtenstein and the city of Chicago.
Jack Knight Graphics 